• 1998 – STARTING THE CAREER

    • Starting the career

      When the choice of where to study came up, I picked the Institute for Training of Personnel for light industry. Not because I really believed in their teaching material, but because at that moment I could afford it. It was there where I met my first mentor - Natalya Nikolaevna. Despite the fact that I was one of the worst students on the course, and the instructor often "lost" me at the lecture stage, I felt the faith in myself and my strengths from my teacher. If it were not for that positive message from Natalya Nikolaevna, who opened in me the potential for growth and the desire to find something new in the profession, I would not have been able to be a professional.

    • Work with media products

      My path has always been connected with music, as it is the strongest source of inspiration for me and the brightest ideas came exclusively from the musical direction. Thanks to it I had a chance to work with such artists as Okean Elzy, Onuka, Ivan Dorn, Cepasa.

      Also, collaborating with the best music video directors had built my understanding of personal investments - in order to achieve results, you have to put in a lot of effort, and only then will the results come. That was my first experience working outside of the salon and hairdressing art, which allowed me to discover new people as well as gave me an opportunity to work on backstage and with a video product, where 12 hours of hard work turns into a 2-minute product of exceptional quality.

    • Creating ERTEQOOB

      By the year 2011 my partners and I had already formed a special approach and style, and we decided to create only what we feel at 100%. And out of this the Erteqoob brand was born - at first as salons to implement our ideas. But the desire not only to implement them, but also to share, educate and inspire young professionals opened the doors of the Alma Mater - Academy. Studying and working at Erteqoob is its own subculture of people who are in love with the profession and are in constant creative development.

      For a long time my team and I were looking for exactly that concept, which could further inspire and develop us. And we combined the architecture of the precise construction of the form with the work with the natural structure of the hair. That's how the natural precision direction emerged.

    • Creating Cinema

      The original idea started back in the mid-'00s, from the Extension Hair Party. It was the first format where the work of the masters turned into a show-master class. Subsequently, a number of competitive products appeared, but none of them were better than the original, and I had to put the idea aside for almost ten years, as I was deeply immersed in the creation of the Erteqoob brand. Once I decided on the brand, I went right back to the show format. And, while I was sitting in the cinema, the name "Cinema" was born, which debuted in Kharkiv one year later, and now takes place in an annual format with an audience of 500-1000 masters from different countries.

    • The HAIRHYTHMIC project

      The conceptual video had as its basis a task: to transmit the rhythm of the hair through the personality of the wearer.
      A project that lasts whole year!
      Created on feelings.

    • ERTEQOOB ONLINE project

      It's an innovative system for learning from any place of the world.
      You can learn easily, all you need is a smartphone.

      The main advantage of online studying on the platform is that you can always repeat a lesson step by step or go back to a subject that you need today.

      Get to know ERTEQOOB online right now. All you need to do is register and get access to all the existing sections and options.

  • 2004 – WORK WITH MEDIA PRODUCTS

    • Starting the career

      When the choice of where to study came up, I picked the Institute for Training of Personnel for light industry. Not because I really believed in their teaching material, but because at that moment I could afford it. It was there where I met my first mentor - Natalya Nikolaevna. Despite the fact that I was one of the worst students on the course, and the instructor often "lost" me at the lecture stage, I felt the faith in myself and my strengths from my teacher. If it were not for that positive message from Natalya Nikolaevna, who opened in me the potential for growth and the desire to find something new in the profession, I would not have been able to be a professional.

    • Work with media products

      My path has always been connected with music, as it is the strongest source of inspiration for me and the brightest ideas came exclusively from the musical direction. Thanks to it I had a chance to work with such artists as Okean Elzy, Onuka, Ivan Dorn, Cepasa.

      Also, collaborating with the best music video directors had built my understanding of personal investments - in order to achieve results, you have to put in a lot of effort, and only then will the results come. That was my first experience working outside of the salon and hairdressing art, which allowed me to discover new people as well as gave me an opportunity to work on backstage and with a video product, where 12 hours of hard work turns into a 2-minute product of exceptional quality.

    • Creating ERTEQOOB

      By the year 2011 my partners and I had already formed a special approach and style, and we decided to create only what we feel at 100%. And out of this the Erteqoob brand was born - at first as salons to implement our ideas. But the desire not only to implement them, but also to share, educate and inspire young professionals opened the doors of the Alma Mater - Academy. Studying and working at Erteqoob is its own subculture of people who are in love with the profession and are in constant creative development.

      For a long time my team and I were looking for exactly that concept, which could further inspire and develop us. And we combined the architecture of the precise construction of the form with the work with the natural structure of the hair. That's how the natural precision direction emerged.

    • Creating Cinema

      The original idea started back in the mid-'00s, from the Extension Hair Party. It was the first format where the work of the masters turned into a show-master class. Subsequently, a number of competitive products appeared, but none of them were better than the original, and I had to put the idea aside for almost ten years, as I was deeply immersed in the creation of the Erteqoob brand. Once I decided on the brand, I went right back to the show format. And, while I was sitting in the cinema, the name "Cinema" was born, which debuted in Kharkiv one year later, and now takes place in an annual format with an audience of 500-1000 masters from different countries.

    • The HAIRHYTHMIC project

      The conceptual video had as its basis a task: to transmit the rhythm of the hair through the personality of the wearer.
      A project that lasts whole year!
      Created on feelings.

    • ERTEQOOB ONLINE project

      It's an innovative system for learning from any place of the world.
      You can learn easily, all you need is a smartphone.

      The main advantage of online studying on the platform is that you can always repeat a lesson step by step or go back to a subject that you need today.

      Get to know ERTEQOOB online right now. All you need to do is register and get access to all the existing sections and options.

  • 2011 – CREATING ERTEQOOB

    • Starting the career

      When the choice of where to study came up, I picked the Institute for Training of Personnel for light industry. Not because I really believed in their teaching material, but because at that moment I could afford it. It was there where I met my first mentor - Natalya Nikolaevna. Despite the fact that I was one of the worst students on the course, and the instructor often "lost" me at the lecture stage, I felt the faith in myself and my strengths from my teacher. If it were not for that positive message from Natalya Nikolaevna, who opened in me the potential for growth and the desire to find something new in the profession, I would not have been able to be a professional.

    • Work with media products

      My path has always been connected with music, as it is the strongest source of inspiration for me and the brightest ideas came exclusively from the musical direction. Thanks to it I had a chance to work with such artists as Okean Elzy, Onuka, Ivan Dorn, Cepasa.

      Also, collaborating with the best music video directors had built my understanding of personal investments - in order to achieve results, you have to put in a lot of effort, and only then will the results come. That was my first experience working outside of the salon and hairdressing art, which allowed me to discover new people as well as gave me an opportunity to work on backstage and with a video product, where 12 hours of hard work turns into a 2-minute product of exceptional quality.

    • Creating ERTEQOOB

      By the year 2011 my partners and I had already formed a special approach and style, and we decided to create only what we feel at 100%. And out of this the Erteqoob brand was born - at first as salons to implement our ideas. But the desire not only to implement them, but also to share, educate and inspire young professionals opened the doors of the Alma Mater - Academy. Studying and working at Erteqoob is its own subculture of people who are in love with the profession and are in constant creative development.

      For a long time my team and I were looking for exactly that concept, which could further inspire and develop us. And we combined the architecture of the precise construction of the form with the work with the natural structure of the hair. That's how the natural precision direction emerged.

    • Creating Cinema

      The original idea started back in the mid-'00s, from the Extension Hair Party. It was the first format where the work of the masters turned into a show-master class. Subsequently, a number of competitive products appeared, but none of them were better than the original, and I had to put the idea aside for almost ten years, as I was deeply immersed in the creation of the Erteqoob brand. Once I decided on the brand, I went right back to the show format. And, while I was sitting in the cinema, the name "Cinema" was born, which debuted in Kharkiv one year later, and now takes place in an annual format with an audience of 500-1000 masters from different countries.

    • The HAIRHYTHMIC project

      The conceptual video had as its basis a task: to transmit the rhythm of the hair through the personality of the wearer.
      A project that lasts whole year!
      Created on feelings.

    • ERTEQOOB ONLINE project

      It's an innovative system for learning from any place of the world.
      You can learn easily, all you need is a smartphone.

      The main advantage of online studying on the platform is that you can always repeat a lesson step by step or go back to a subject that you need today.

      Get to know ERTEQOOB online right now. All you need to do is register and get access to all the existing sections and options.

  • 2014 – CREATING CINEMA

    • Starting the career

      When the choice of where to study came up, I picked the Institute for Training of Personnel for light industry. Not because I really believed in their teaching material, but because at that moment I could afford it. It was there where I met my first mentor - Natalya Nikolaevna. Despite the fact that I was one of the worst students on the course, and the instructor often "lost" me at the lecture stage, I felt the faith in myself and my strengths from my teacher. If it were not for that positive message from Natalya Nikolaevna, who opened in me the potential for growth and the desire to find something new in the profession, I would not have been able to be a professional.

    • Work with media products

      My path has always been connected with music, as it is the strongest source of inspiration for me and the brightest ideas came exclusively from the musical direction. Thanks to it I had a chance to work with such artists as Okean Elzy, Onuka, Ivan Dorn, Cepasa.

      Also, collaborating with the best music video directors had built my understanding of personal investments - in order to achieve results, you have to put in a lot of effort, and only then will the results come. That was my first experience working outside of the salon and hairdressing art, which allowed me to discover new people as well as gave me an opportunity to work on backstage and with a video product, where 12 hours of hard work turns into a 2-minute product of exceptional quality.

    • Creating ERTEQOOB

      By the year 2011 my partners and I had already formed a special approach and style, and we decided to create only what we feel at 100%. And out of this the Erteqoob brand was born - at first as salons to implement our ideas. But the desire not only to implement them, but also to share, educate and inspire young professionals opened the doors of the Alma Mater - Academy. Studying and working at Erteqoob is its own subculture of people who are in love with the profession and are in constant creative development.

      For a long time my team and I were looking for exactly that concept, which could further inspire and develop us. And we combined the architecture of the precise construction of the form with the work with the natural structure of the hair. That's how the natural precision direction emerged.

    • Creating Cinema

      The original idea started back in the mid-'00s, from the Extension Hair Party. It was the first format where the work of the masters turned into a show-master class. Subsequently, a number of competitive products appeared, but none of them were better than the original, and I had to put the idea aside for almost ten years, as I was deeply immersed in the creation of the Erteqoob brand. Once I decided on the brand, I went right back to the show format. And, while I was sitting in the cinema, the name "Cinema" was born, which debuted in Kharkiv one year later, and now takes place in an annual format with an audience of 500-1000 masters from different countries.

    • The HAIRHYTHMIC project

      The conceptual video had as its basis a task: to transmit the rhythm of the hair through the personality of the wearer.
      A project that lasts whole year!
      Created on feelings.

    • ERTEQOOB ONLINE project

      It's an innovative system for learning from any place of the world.
      You can learn easily, all you need is a smartphone.

      The main advantage of online studying on the platform is that you can always repeat a lesson step by step or go back to a subject that you need today.

      Get to know ERTEQOOB online right now. All you need to do is register and get access to all the existing sections and options.

  • 2019 – THE HAIRHYTHMIC PROJECT

    • Starting the career

      When the choice of where to study came up, I picked the Institute for Training of Personnel for light industry. Not because I really believed in their teaching material, but because at that moment I could afford it. It was there where I met my first mentor - Natalya Nikolaevna. Despite the fact that I was one of the worst students on the course, and the instructor often "lost" me at the lecture stage, I felt the faith in myself and my strengths from my teacher. If it were not for that positive message from Natalya Nikolaevna, who opened in me the potential for growth and the desire to find something new in the profession, I would not have been able to be a professional.

    • Work with media products

      My path has always been connected with music, as it is the strongest source of inspiration for me and the brightest ideas came exclusively from the musical direction. Thanks to it I had a chance to work with such artists as Okean Elzy, Onuka, Ivan Dorn, Cepasa.

      Also, collaborating with the best music video directors had built my understanding of personal investments - in order to achieve results, you have to put in a lot of effort, and only then will the results come. That was my first experience working outside of the salon and hairdressing art, which allowed me to discover new people as well as gave me an opportunity to work on backstage and with a video product, where 12 hours of hard work turns into a 2-minute product of exceptional quality.

    • Creating ERTEQOOB

      By the year 2011 my partners and I had already formed a special approach and style, and we decided to create only what we feel at 100%. And out of this the Erteqoob brand was born - at first as salons to implement our ideas. But the desire not only to implement them, but also to share, educate and inspire young professionals opened the doors of the Alma Mater - Academy. Studying and working at Erteqoob is its own subculture of people who are in love with the profession and are in constant creative development.

      For a long time my team and I were looking for exactly that concept, which could further inspire and develop us. And we combined the architecture of the precise construction of the form with the work with the natural structure of the hair. That's how the natural precision direction emerged.

    • Creating Cinema

      The original idea started back in the mid-'00s, from the Extension Hair Party. It was the first format where the work of the masters turned into a show-master class. Subsequently, a number of competitive products appeared, but none of them were better than the original, and I had to put the idea aside for almost ten years, as I was deeply immersed in the creation of the Erteqoob brand. Once I decided on the brand, I went right back to the show format. And, while I was sitting in the cinema, the name "Cinema" was born, which debuted in Kharkiv one year later, and now takes place in an annual format with an audience of 500-1000 masters from different countries.

    • The HAIRHYTHMIC project

      The conceptual video had as its basis a task: to transmit the rhythm of the hair through the personality of the wearer.
      A project that lasts whole year!
      Created on feelings.

    • ERTEQOOB ONLINE project

      It's an innovative system for learning from any place of the world.
      You can learn easily, all you need is a smartphone.

      The main advantage of online studying on the platform is that you can always repeat a lesson step by step or go back to a subject that you need today.

      Get to know ERTEQOOB online right now. All you need to do is register and get access to all the existing sections and options.

  • 2021 – ERTEQOOB ONLINE PROJECT

    • Starting the career

      When the choice of where to study came up, I picked the Institute for Training of Personnel for light industry. Not because I really believed in their teaching material, but because at that moment I could afford it. It was there where I met my first mentor - Natalya Nikolaevna. Despite the fact that I was one of the worst students on the course, and the instructor often "lost" me at the lecture stage, I felt the faith in myself and my strengths from my teacher. If it were not for that positive message from Natalya Nikolaevna, who opened in me the potential for growth and the desire to find something new in the profession, I would not have been able to be a professional.

    • Work with media products

      My path has always been connected with music, as it is the strongest source of inspiration for me and the brightest ideas came exclusively from the musical direction. Thanks to it I had a chance to work with such artists as Okean Elzy, Onuka, Ivan Dorn, Cepasa.

      Also, collaborating with the best music video directors had built my understanding of personal investments - in order to achieve results, you have to put in a lot of effort, and only then will the results come. That was my first experience working outside of the salon and hairdressing art, which allowed me to discover new people as well as gave me an opportunity to work on backstage and with a video product, where 12 hours of hard work turns into a 2-minute product of exceptional quality.

    • Creating ERTEQOOB

      By the year 2011 my partners and I had already formed a special approach and style, and we decided to create only what we feel at 100%. And out of this the Erteqoob brand was born - at first as salons to implement our ideas. But the desire not only to implement them, but also to share, educate and inspire young professionals opened the doors of the Alma Mater - Academy. Studying and working at Erteqoob is its own subculture of people who are in love with the profession and are in constant creative development.

      For a long time my team and I were looking for exactly that concept, which could further inspire and develop us. And we combined the architecture of the precise construction of the form with the work with the natural structure of the hair. That's how the natural precision direction emerged.

    • Creating Cinema

      The original idea started back in the mid-'00s, from the Extension Hair Party. It was the first format where the work of the masters turned into a show-master class. Subsequently, a number of competitive products appeared, but none of them were better than the original, and I had to put the idea aside for almost ten years, as I was deeply immersed in the creation of the Erteqoob brand. Once I decided on the brand, I went right back to the show format. And, while I was sitting in the cinema, the name "Cinema" was born, which debuted in Kharkiv one year later, and now takes place in an annual format with an audience of 500-1000 masters from different countries.

    • The HAIRHYTHMIC project

      The conceptual video had as its basis a task: to transmit the rhythm of the hair through the personality of the wearer.
      A project that lasts whole year!
      Created on feelings.

    • ERTEQOOB ONLINE project

      It's an innovative system for learning from any place of the world.
      You can learn easily, all you need is a smartphone.

      The main advantage of online studying on the platform is that you can always repeat a lesson step by step or go back to a subject that you need today.

      Get to know ERTEQOOB online right now. All you need to do is register and get access to all the existing sections and options.

  • Starting the career

    When the choice of where to study came up, I picked the Institute for Training of Personnel for light industry. Not because I really believed in their teaching material, but because at that moment I could afford it. It was there where I met my first mentor - Natalya Nikolaevna. Despite the fact that I was one of the worst students on the course, and the instructor often "lost" me at the lecture stage, I felt the faith in myself and my strengths from my teacher. If it were not for that positive message from Natalya Nikolaevna, who opened in me the potential for growth and the desire to find something new in the profession, I would not have been able to be a professional.

  • Work with media products

    My path has always been connected with music, as it is the strongest source of inspiration for me and the brightest ideas came exclusively from the musical direction. Thanks to it I had a chance to work with such artists as Okean Elzy, Onuka, Ivan Dorn, Cepasa.

    Also, collaborating with the best music video directors had built my understanding of personal investments - in order to achieve results, you have to put in a lot of effort, and only then will the results come. That was my first experience working outside of the salon and hairdressing art, which allowed me to discover new people as well as gave me an opportunity to work on backstage and with a video product, where 12 hours of hard work turns into a 2-minute product of exceptional quality.

  • Creating ERTEQOOB

    By the year 2011 my partners and I had already formed a special approach and style, and we decided to create only what we feel at 100%. And out of this the Erteqoob brand was born - at first as salons to implement our ideas. But the desire not only to implement them, but also to share, educate and inspire young professionals opened the doors of the Alma Mater - Academy. Studying and working at Erteqoob is its own subculture of people who are in love with the profession and are in constant creative development.

    For a long time my team and I were looking for exactly that concept, which could further inspire and develop us. And we combined the architecture of the precise construction of the form with the work with the natural structure of the hair. That's how the natural precision direction emerged.

  • Creating Cinema

    The original idea started back in the mid-'00s, from the Extension Hair Party. It was the first format where the work of the masters turned into a show-master class. Subsequently, a number of competitive products appeared, but none of them were better than the original, and I had to put the idea aside for almost ten years, as I was deeply immersed in the creation of the Erteqoob brand. Once I decided on the brand, I went right back to the show format. And, while I was sitting in the cinema, the name "Cinema" was born, which debuted in Kharkiv one year later, and now takes place in an annual format with an audience of 500-1000 masters from different countries.

  • The HAIRHYTHMIC project

    The conceptual video had as its basis a task: to transmit the rhythm of the hair through the personality of the wearer.
    A project that lasts whole year!
    Created on feelings.

  • ERTEQOOB ONLINE project

    It's an innovative system for learning from any place of the world.
    You can learn easily, all you need is a smartphone.

    The main advantage of online studying on the platform is that you can always repeat a lesson step by step or go back to a subject that you need today.

    Get to know ERTEQOOB online right now. All you need to do is register and get access to all the existing sections and options.

Портфолио

Пресса

  • KERASTASE Paris

  • ONUKA SYOSS

  • KERASTASE ERTEQOOB

  • ERTEQOOB ACADEMY

  • ONUKA & ERTEQOOB

  • HAIRHYTHMIC 1

  • HAIRHYTHMIC 2

  • HAIRHYTHMIC 3

  • HAIRHYTHMIC 4

  • HAIRHYTHMIC 5

  • HAIRHYTHMIC 6

  • SALON RITUAL CURL MANIFESTO

  • SALON RITUAL BLOND ABSOLU

  • KRUPCHINSKIY FOR KERASTASE

  • KERASTASE PARIS

Ивенты

Master Class

Оформить заявку на"Master Class"

2, 3 or 5 day master classes for salons and professionals: with demo models and practice the covered material. An individual approach, which is negotiated with you and are formed depending on your needs.